Case Study: Trash Panda maximizes app revenue with Qonversion

Trash Panda Maximizes App Revenue after Setting the Best Subscription Price with A/B Tests

Trash Panda, the mobile app from Slytrunk that helps users decode ingredient labels and make healthier food choices, needed a better way to monetize after starting as a free product. As subscriptions were introduced, the team found that managing App Store products, entitlements, and cross-platform subscription data was too time-consuming and took focus away from building new features, so they looked for a simpler solution and chose Qonversion.

Using Qonversion’s subscription management and A/B testing tools, Trash Panda tested different monthly and annual prices as well as trial lengths without needing new app releases. The experiments showed that $39.99 for annual subscriptions performed better than $29.99, and that a two-week free trial worked best, helping Trash Panda improve conversion, optimize pricing, and become revenue-positive while continuing to grow.

Trash Panda

Julia Putzeys

Product Manager