Case Study: Marlie achieves better analytics, compliance, and support with Qonversion

Marlie App Finds the Best Support to Grow

Marlie, developed by wellabe, migrated its subscription billing setup from RevenueCat to Qonversion as it shifted from a B2B model to a B2C app focused on emotional eating. The team needed a solution that could support Google and Apple billing with minimal maintenance, while also giving them better analytics, stronger data accessibility, and improved compliance.

With Qonversion, wellabe used documentation, a proof of concept, and a phased migration for iOS and Android, supported by a dedicated Slack channel for fast help. Qonversion improved operational efficiency, gave Marlie more flexibility in pricing and regional offers, and helped lower costs, while the team also plans to expand into Qonversion’s A/B testing features.

Marlie

Aurelia

Product Management Lead