Case Study: Interval Timer doubles in-app subscription revenue with Qonversion

How Intervals Fitness App Used Qonversion Apple Search Ads Dashboard to Grow In-App Subscription Revenue by 2x

Interval Timer, a fitness app that monetizes with in-app subscriptions, needed a better way to understand marketing performance after launch. The team wanted accurate attribution for Apple Search Ads, including trial-to-paid conversions and subscription renewals at the campaign and keyword level, and they chose Qonversion’s SDK and Apple Search Ads dashboard to fill that gap.

Qonversion’s Apple Search Ads dashboard was implemented in about 30 minutes and combined Apple Search Ads API data, AdServices, device-level data, and server-side receipt validation to show impressions, installs, in-app events, spend, and ROAS. With this visibility, Interval Timer identified the highest-ROAS keywords, scaled profitable acquisition, and doubled its monthly revenue in six weeks.