Case Study: Parenting by Iben Sandahl doubles conversion rates with Qonversion

How A/B Testing with Qonversion Helped Iben Sandahl’s Parenting App Double Their Sales

Iben Sandahl’s Parenting app helps parents raise confident children through Danish parenting principles, but its existing subscription management system was expensive and lacked the reliable features, A/B testing capabilities, and analytics they needed. To find a better option, the team looked for a more cost-effective platform with stronger purchase management and experimentation tools.

They migrated to Qonversion and used its subscription management, analytics dashboard, and in-app A/B testing to test paywall pricing, text, and visuals. Qonversion made setup easy, and the team reported that small copy changes significantly improved engagement and sales, with their conversion rate doubling after adopting Qonversion.

Iben Sandahl