Case Study: USR mobilizes 52,000 citizens in 10 weeks with Qomon

How USR Romania organizes their supporters and build a database starting from zero

The customer, USR Romania, a Romanian political party and movement, faced a significant challenge when the COVID-19 pandemic halted their traditional in-person campaign methods, including street activities and door-to-door canvassing. They needed a new way to organize their over 1,500 volunteers and connect with potential voters remotely. They turned to the vendor Qomon and its digital organizing platform to run a "contactless" campaign.

Using Qomon's phone-banking software, USR was able to efficiently allocate contacts to its nationwide volunteers, enabling them to make calls from their own homes. This solution allowed the party to maintain digital conversations with supporters and address local issues effectively. The results were substantial; in just 10 weeks, they reached 52,000 citizens. This digital strategy contributed to major wins, including becoming part of the national ruling coalition and governing two major cities.

USR

Allen Coliban

USR