Case Study: Global IT Software Company improves partner collaboration with Qollabi BRM

Global Software Vendor making different types of partner plans

Qollabi worked with Global IT Software Company, a global software vendor managing many types of partners and resellers across different regions. Their channel account managers were relying on static spreadsheets, templates, and email to create and update partner business plans, which made follow-up irregular, collaboration difficult, and it hard for leadership to see what was happening across the partner network.

To address this, Qollabi implemented its BRM software as a single source of truth for partner plans, enabling teams to centralize plans, define measurable goals and activities, collaborate with partners, and connect results to CRM and other data sources. The company reported improved efficiency, stronger commitment and accountability, better visibility into partner activities, and a more standardized way of working, though no hard numerical impact was shared.