Case Study: Resi elevates U.S. coffee packaging with QNY Creative

Resi Coffee Packaging

Resi, a historic Italian coffee company with over 85 years of experience, faced the challenge of introducing its brand and products to the U.S. market. To achieve this, they commissioned QNY Creative for a packaging redesign service to better communicate their Italian heritage and quality.

QNY Creative developed a solution that made the packaging a love letter to Italy, using imagery of Vesuvius and the Neapolitan bay to evoke the company's origins. The redesigned logo also incorporated a coffee bean into the letter "e" to provide a direct product link. The successful project for Resi earned QNY Creative a Muse Design Award.

Resi