Case Study: Nurri achieves $10M+ in year-one retail media sales with QNY Creative

Nurri becomes a $10M+ beverage brand with QNY Creative

Nurri, a new beverage brand, faced the challenge of launching nationally in Costco with no existing brand awareness or retail equity. The high-stakes launch required immediate impact and rapid sell-through in the saturated protein drink category to prove the product belonged on the shelf. QNY Creative was engaged to develop a full go-to-market strategy to build a brand people could connect with.

QNY Creative built Nurri as a social-first brand using a strategy centered on joy and community. The solution combined influencer partnerships, paid social, UGC, and a real-time "Nurri Hunt" activation to create buzz and drive discovery. This approach generated millions in consumer reach and transformed the launch into a consumer-led movement. As a result, Nurri achieved over $10M in attributable retail media sales within its first year, expanded from one flavor to four in under six months, and was named Instacart's Fastest-Growing Emerging Brand.

Nurri