Case Study: Philip Morris International (PMI) achieves self‑disruptive, customer‑centric business model innovation with Qmarkets

How Philip Morris International is Leading 'Self-Disruptive' Business Model Innovation

Philip Morris International (PMI) faced the challenge of driving customer‑centric, "self‑disruptive" business model innovation—willing to move beyond the product that made it famous—across its global organization of 65,000 employees. Qmarkets supported this initiative with its innovation management software and participated in a strategic CPG webinar (with PMI and EDG) to share insights and launch guidance for the program.

Qmarkets delivered its innovation management technology alongside field‑proven best practices and a strategic blueprint presented through the webinar and PMI’s FastForward Communities. Qmarkets’ solution helped operationalize PMI’s self‑disruption strategy, enabling broad employee engagement (reaching the 65,000‑strong audience) and providing tools and processes to accelerate idea generation and program rollout.

Philip Morris International (PMI)

Vincent Ducret

Head of FastForward Communities