Case Study: Leading Motorcycle Manufacturer drives employee innovation with Qmarkets

The Engagement Blueprint Behind a 10 Year Automotive Innovation Program

Leading Motorcycle Manufacturer, a major global producer of motorcycles and scooters, wanted to build a long-term employee innovation program that could engage its 6,000+ workforce across offices and manufacturing sites. The company also faced a participation gap among female employees, making engagement and inclusive idea generation a key challenge. Qmarkets provided its idea management platform to support the initiative.

Using Qmarkets, the manufacturer launched a structured, multi-stage innovation program that sustained employee participation worldwide. The result was more than 15,000 ideas submitted and over 30 proof-of-concepts funded across six years, with strong momentum maintained through recognition, leadership support, and on-the-ground engagement.