Case Study: Pfizer achieves a more accessible patient benefits program with Qm Digital Agency

Pfizer speeds UX design and portal development with Qm Digital Agency

Pfizer, the pharmaceutical company, sought to create an online solution for its "Pfizer On Your Side" benefits program, which provides patients with a personalized card for recurring discounts. The challenge was to design an easy-to-use portal for patients that also complied with the complex internal systems of the laboratory, doctors, and pharmacies. Qm Digital Agency was engaged to address this challenge using its UX/UI design services.

Qm Digital Agency implemented a comprehensive solution that included wireframing, prototyping, user research, and the development of a full UX/UI design and style guide. This methodology significantly sped up the design process, improved navigability for both desktop and mobile, and expedited feedback and development timelines. The result was a clear and effective digital portal that transformed complex information into an impactful tool for patients and the medical team.

Pfizer