Case Study: a leading jewelry company achieves more precise growth and expansion with Qloo Taste AI

Unlocking radiant growth for a leading jewelry brand with Qloo’s Taste AI™

A leading jewelry company faced challenges in expanding its customer base and moving into physical retail. Despite being a successful online brand, it needed deeper, more specific customer insights to effectively target new demographics in the South and male shoppers, and to make informed decisions about brick-and-mortar store locations. While other data providers offered general information, the jeweler turned to Qloo for more precise taste intelligence to guide its growth strategy.

Qloo deployed its AI-powered Taste AI™ platform onto the jewelry company's customer data platform. This provided granular data on customer preferences for brands, entertainment, and dining, and identified geographic hotspots of brand affinity. As a result, the jeweler could execute highly personalized marketing campaigns and confidently pinpoint optimal locations for new stores. Qloo's solution enabled the brand to increase customer lifetime value, target high-value lookalike audiences, and significantly reduce the risks associated with its expansion investments.