Case Study: Match Group boosts app engagement with Qloo’s cultural AI

Match Group boosts likes 70% with Qloo

Match Group, a leading provider of dating products including Tinder and a suite of Affinity Apps, sought to create a more personalized and authentic user experience grounded in cultural tastes rather than surface-level traits. To achieve this, they partnered with Qloo and its cultural AI API to integrate a new profile-building feature.

Qloo's solution allowed users to build profiles based on their interests in music, film, fashion, and more, surfacing hyper-relevant suggestions without using personal identifiers. The integration, called "Currently Into," was tested on the Yuzu app, where users who adopted the feature saw a 70% increase in Likes. This measurable impact demonstrated how cultural signals drive authentic engagement, leading to a broader rollout across several of Match Group's apps.

Match Group