Case Study: JCDecaux boosts out-of-home ad targeting with Qloo

JCDecaux boosts ad targeting ROI 10x with Qloo

JCDecaux, a global leader in outdoor advertising, faced the challenge of evolving from traditional mass-media to personalized digital out-of-home ads. To provide advertisers with unprecedented precision and maximize ROI, they needed to understand the cultural nuances of the consumers passing by their displays. They partnered with vendor Qloo and its Taste AI technology to unlock this new era of personalized advertising.

By integrating Qloo's AI-powered API for geospatial and cultural insights, JCDecaux introduced real-time ad bidding optimization. This allowed for the strategic selection of premium locations and times to display ads to specific demographics. The solution yielded a staggering 10x improvement in ROI on ad targeting accuracy and efficiency, redefining standards for the industry.

JCDecaux