Case Study: JCDecaux achieves 10x better ad targeting ROI with Qloo

JCDecaux and Qloo revolutionize out-of-home media targeting with AI-powered audience insights

JCDecaux, the global leader in outdoor advertising, faced the challenge of modernizing its approach beyond traditional mass-media. The company needed to deliver real-time, geo-specific, and personalized content across its digital displays to better engage its vast audience. To achieve this, JCDecaux partnered with vendor Qloo and embraced its AI-powered Taste AI technology and API to gain unprecedented precision in ad targeting and maximize ROI.

By integrating Qloo's API with its data platform, JCDecaux introduced real-time ad bidding optimization, leveraging Qloo's geospatial and demographic insights to strategically position advertisements. This solution allowed for deeply resonant, personalized ads. As a result of implementing Qloo's technology, JCDecaux achieved a staggering 10x improvement in ROI on ad targeting accuracy and efficiency, securing its leadership in the outdoor advertising industry.

JCDecaux