Case Study: Clarion Partners attracts an athleisure brand to Magnificent Mile with Qloo's taste intelligence

Clarion Partners wins Magnificent Mile lease with Qloo’s city-block consumer insights

Clarion Partners, a major real estate investment firm, faced the challenge of convincing a leading athleisure retailer to sign a lease on Chicago's Magnificent Mile, where many of its competitors were already present. They needed to move beyond an intuition-driven approach and use solid data to demonstrate the brand's potential for success. To address this, they turned to Qloo and its Taste AI intelligence engine.

Using Qloo's service, Clarion gained granular insights into local consumer preferences and conducted a co-tenant analysis. This data proved the athleisure brand was a top preference for shoppers and would thrive alongside other tenants. Armed with these Qloo insights, Clarion successfully made a compelling, data-driven pitch that secured the high-value lease for the property.

Clarion Partners