Case Study: Clarion Partners attracts a leading athleisure retailer with Qloo

Clarion attracts athleisure brand to Magnificent Mile using Qloo’s taste intelligence

Clarion Partners, a major player in real estate investment, faced a challenge in convincing a leading athleisure brand to lease a property on Chicago's Magnificent Mile. The brand was concerned about standing out in an area saturated with direct competitors. Clarion needed to move beyond an intuition-driven approach and required solid, fast data to make a compelling case, so they turned to Qloo and its Taste AI intelligence engine.

Qloo's platform analyzed consumer taste preferences on a hyper-granular level, revealing the athleisure brand was the top preferred retailer among shoppers in that specific location. Furthermore, Qloo’s co-tenant analysis demonstrated that the brand's appeal would actually be strengthened by the surrounding retailers. Armed with these data-driven insights from Qloo, Clarion successfully secured the high-value lease, proving the brand would not just fit but thrive, thereby enhancing the value of their commercial asset.

Clarion Partners

Scott Trafford

Senior Vice President, Asset Management