Case Study: Goodall-Witcher Healthcare achieves triple flu clinic attendance with QliqSOFT digital outreach

Small health system uses proactive digital outreach to triple vaccine performance

Goodall-Witcher Healthcare, part of the Bosque County Hospital District serving a rural central Texas population, saw a dramatic drop in flu clinic turnout after the pandemic—attendance fell to about 20 or fewer from a historical ~100—leaving many older adults unprotected and staff underutilized. To reach its largely Medicare-age patients more effectively, the clinic partnered with QliqSOFT, leveraging QliqSOFT’s digital messaging platform (proactive text messaging, chatbot links and patient-portal–integrated outreach) to modernize communications.

QliqSOFT implemented targeted broadcast messaging to patients seen in the past two years, included chatbot links and day-before reminders, and augmented outreach with paid local ads. The campaign more than tripled vaccine-event attendance to 65 people, and 53 of the 65 respondents reported learning about the clinic from the proactive text messages; Goodall-Witcher Healthcare is now expanding QliqSOFT-powered campaigns to boost portal enrollment, screenings and other preventive services.

Goodall-Witcher Healthcare