Case Study: Fujitsu builds brand awareness and trust with QliQ account-based marketing

Fujitsu reaches 233 director-level prospects with QliQ's 8-month ABM campaign

Fujitsu, a leading UK IT service provider, commissioned the QliQ Group to build brand awareness and trust for a multimillion-pound IT bid. The challenge was to build relationships and drive awareness of their brand proposition among high-value, director-level prospects.

QliQ implemented an 8-month account-based marketing campaign, utilizing personalized video content, email, lead scoring, and dedicated landing pages. The campaign successfully reached 233 director-level prospects, generating over 800 email opens and directly engaging 52 high-value decision-makers.

Fujitsu