Case Study: Dods Group plc generates 279 qualified leads and £2m pipeline with QliQ Group

Dods Group plc generates 279 qualified leads and £2m pipeline with QliQ Group

The customer, Dods Group plc, a respected provider of political intelligence and data, required a new B2B marketing framework to generate qualified leads and product trial requests. QliQ Group was chosen to create and manage this strategy to amplify the customer's online presence and drive new business.

QliQ implemented a multi-channel campaign using LinkedIn, Google Ads, search, email marketing, and remarketing. This solution generated 279 marketing-ready leads and 48 product trial requests, resulting in a new-business pipeline worth £2 million for the intelligence provider.

Dods Group plc