Case Study: Zift Solutions achieves 30‑second CRM data updates and 80% faster integration delivery with Qlik Application Automation

Zift implements Qlik Application Automation to streamline enterprise workflows

Zift Solutions, a global leader in enterprise channel management, helps organizations automate and align marketing, sales and operations while tightly integrating with CRM platforms like Salesforce and MS Dynamics. Zift’s legacy approach—hand-coding connectors—was slow and resource-intensive, eroding agility and forcing customers to wait hours for CRM data, so the company needed a faster, cloud-based integration approach.

Zift implemented Qlik Application Automation to embed no-code, reusable integration workflows into its platform, reducing integration build time from roughly four–five weeks to about one week and cutting CRM data latency from up to 24 hours down to 30 seconds. The change improved responsiveness and competitiveness, freed engineers for higher-value work, and produced an 80% reduction in time-to-deliver integrations while increasing customer adoption.

Zift Solutions

Alex Connell

Senior Director of Professional Services