Case Study: Hewlett Packard Enterprise achieves faster, unified marketing analytics with Qlik

Sophistication and Simplicity Striking the Right Balance in Data Analytics at HPE

Hewlett Packard Enterprise (HPE) faced the challenge of building end-to-end marketing analytics across a large, global B2B organization after its 2015 split. The marketing team needed to connect digital touches to leads and revenue while wrestling with multiple handoffs, terabytes of disconnected data, and more than 600 dashboards that produced conflicting “versions of the truth,” slowing decision-making.

HPE partnered with Qlik and Qlik Professional Services to simplify data structures, standardize business rules, and deploy Qlik Sense for visualization and self-service. The collaboration produced scalable data models and faster analysis (from days/hours to minutes/seconds), about 800 active users, and meaningful progress toward a single source of truth—while keeping ongoing focus on data quality and audience needs.

Hewlett Packard Enterprise

Jimmy Friday

Hewlett Packard Enterprise