Case Study: SinnerSchrader achieves flexible campaign analytics and improved client consultancy with QlikView (Qlik)

SinnerSchrader - Customer Case Study

SinnerSchrader is a leading German interactive agency (150+ employees, €18.6m turnover in 2006/07) serving clients such as comdirect, Deutsche Bank, OTTO and TUI. The company faced growing complexity in controlling multi-channel advertising, difficulty calculating campaign success and ROI across hybrid purchasing models and disparate data sources, and a need for fast, client-specific overviews to support media consultancy.

SinnerSchrader implemented QlikView dashboards to evaluate online marketing data, standardize hybrid business models, assemble historical ROI indicators per client, and combine internal and external data sources. By separating IT processes from media requirements, the solution delivered quick, planning-relevant client reports, improved consultancy quality and client loyalty, and made specialist-driven front-end design possible.

SinnerSchrader

Andre Jonske

Head of Media