Case Study: sahibinden.com achieves instant sales performance monitoring with Qlik

Sahibinden.Com Instantly Monitors Sales Performance With QlikView

sahibinden.com, Turkey’s largest e‑commerce platform with 22 million monthly visitors, 2.5 million active listings and over 2 billion monthly page views, faced growing BI challenges from rapid expansion: teams needed fast, flexible analysis of very high‑volume data, centralized data control and quick, low‑cost deployment without heavy dependence on IT. Traditional SQL reporting was too slow for routine and ad‑hoc queries and hindered proactive decision‑making across sales, marketing and finance.

sahibinden.com implemented QlikView with partner BI Technology, deploying an integrated BI system in about four weeks that extended self‑service analytics to multiple departments. The solution delivered instant, multi‑level queries in seconds (instead of hours), centralized reporting (including fraud prevention and sales dashboards), boosted productivity, enabled real‑time sales monitoring and empowered users to create their own reports, improving proactive decision‑making and growth performance.

sahibinden.com

Emre Kesmen

Business Intelligence and CRM Department Manager