Case Study: United Federal Credit Union (United) achieves real-time, hyper-personalized marketing with Qlik

Real-time data replication enables hyper-personalized marketing

United Federal Credit Union, a member-owned credit union founded in 1949 and based in St. Joseph, Michigan (40 branches, ~200,000 members, $4B+ assets), needed to move beyond nightly batch updates and static reports to deliver timely, hyper-personalized member experiences. The organization sought real-time access to core transaction data to improve marketing relevance, operational decision-making, and interactive business intelligence across finance, IT, marketing and sales.

By deploying Qlik Replicate and Qlik Cloud Analytics (with Snowflake on Azure) United created a unified, near-real-time data environment and interactive Qlik dashboards. The change delivered real-time reporting and faster build times (minutes versus hours), enabled use cases like the Deposit Flow Tracker and rapid disaster-response lists, increased adoption of dashboards over static reports, and paved the way for predictive analytics to reduce member attrition.

United Federal Credit Union (United)

Mike Benassi

Vice President of Enterprise Analytics