Case Study: Monash IVF achieves data-driven transformation and 10% lower marketing costs with Qlik Sense

Qlik Sense helps support the complex human fertility cycle

Monash IVF is a leading Australian fertility services provider with 43 clinics and around 15,000 patients. After acquiring multiple smaller providers, the organisation faced a tangle of disparate, non-integrated systems that produced inconsistent, hard-to-audit data and threatened compliance, making it difficult to track patients and fully understand care touchpoints.

Monash IVF deployed the Qlik Sense analytics platform with Notitia’s support for implementation and upskilling, creating a reliable middle layer that unifies data and preserves analysis as systems change. The solution enabled evidence-based patient tracking and strategy-aligned decision making, helped identify three optimal new clinic sites, and drove a 10% reduction in marketing cost-per-lead within six months.

Monash IVF

Pierre Haila

Chief Information Officer