Case Study: KBTG (Kasikorn Business-Technology Group) achieves agile, personalized customer experiences and faster loan processing with Qlik Sense

Qlik offers agility to transform customer experience

Kasikornbank (KBank), one of Thailand’s largest banks, faced the challenge of personalizing secure, contactless services at scale while managing high transaction volumes and fragmented data across many systems. Its technology arm, KBTG, needed to reduce data mismatches and security risks, streamline resource allocation, and stop call centers from offering irrelevant products by better understanding customer needs in real time.

KBTG deployed Qlik Sense to integrate traditional and non‑traditional data, apply AI/ML, and give teams a single dashboard for granular customer segmentation and behavior tracking. The result was faster, more relevant offers and streamlined workflows—funds can be transferred five minutes after mobile loan approval, Qlik supports roughly 1 billion transactions a month, and the bank gained improved customer service, time savings, greater capacity via self‑service platforms, and increased agility across the organization.

KBTG

Fred Roteseree

Managing Director