Case Study: Mayborn Group achieves high-speed, data-driven decisions with Qlik

Qlik enhances decision-making with high-speed insights

Mayborn Group, the maker of Tommee Tippee and a global parent-care brand active in around 60 countries, needed faster, unified visibility across finance, sales, marketing and supply chain. The company struggled with siloed, varied data—from EPOS and market share to e-commerce—making it hard to create a single version of the truth and leaving reporting and P&L analysis to take weeks.

Mayborn implemented Qlik Data Integration and Qlik Cloud Analytics to centralize diverse data into a warehouse, deliver easy-to-use dashboards (including a Promotional Evaluation app), and drive engagement with alerts and subscriptions. The result: reliable, global access to insights for ~230 users, reporting times cut from weeks to seconds, faster, data-driven decisions, and a roadmap to add AI-driven forecasting and self-service analytics.

Mayborn Group

Adam Garcia

Commercial Finance Manager