Case Study: Grip Event Networking achieves rapid, low‑cost integrations to scale AI-driven event matchmaking with Qlik Application Automation

Qlik Application Automation supports integrations for leading market engagement platform

Grip is an AI-driven event matchmaking platform that helps attendees, exhibitors and sponsors make productive connections. Founded to solve the common problem of inefficient networking, Grip needed to pull attendee data from many different registration systems and CRMs, but building and maintaining those integrations in-house was time-consuming, costly and hard to scale.

Grip implemented Qlik Application Automation, using its low-/no-code connectors, reusable templates and marketplace to standardize and speed integration work. This shifted integration tasks to lower-cost managers, cut development time from weeks to days (sometimes 24 hours), and reduced costs—while enabling Grip to connect over 5.5 million participants and accumulate billions of event data points, boosting competitiveness and sales with plans to expand embedded and self-serve workflows.

Grip Event Networking

Warith Nass

Product Owner