Case Study: Palladium Hotel Group achieves 75% faster reporting and 90% more accurate forecasting with Qlik Talend (Qlik)

Palladium Hotel Group Mines Data To Drive Customer-Centricity

Palladium Hotel Group, a Spanish multinational operating 40+ hotels across 10 brands, needed to modernize an aging data environment to better understand guests and respond faster to market demands. The company’s goals were to improve accuracy of customer knowledge, accelerate access to data for key decisions, and build a scalable, unified data architecture that could handle disparate, geographically scattered sources.

Palladium implemented Qlik Talend as the integration layer within a cloud-based architecture centered on Snowflake and AWS, enabling fast, accurate data collection from property management, finance, satisfaction surveys and other systems. The platform cut reporting time by about 75%, improved forecasting accuracy by around 90%, and delivered reliable, real-time insights that drive personalization, operational efficiency and consistent data-driven decisions across the business.

Palladium Hotel Group

Gustavo Cueva

Data & Analytics Senior Manager