Case Study: MAPCO Express, Inc. achieves deeper customer insight and higher profitability with QlikView (Qlik)

Mapco Express, Inc. Utilizes Qlikview To Understand Customer Behavior And Improve Business Processes

MAPCO Express, a Delek US subsidiary operating about 370 convenience stores across seven states, needed better insight into customer behavior to support growth in stores, loyalty programs and private-label products. Relying on Excel produced multiple, often inaccurate versions of reports that took weeks to compile, leaving managers without a single source of truth for customer trends, staffing needs and financial analysis.

MAPCO deployed QlikView in October 2009 with a rapid rollout to a small BI team and mid-level operations and finance users, delivering the first reports within months. The solution provided granular loyalty and purchasing insights for targeted marketing, improved staffing decisions and margin reporting, sped up audits and reporting, drove increased store profitability and delivered company-wide value with a four-month full-deployment ROI.

MAPCO Express, Inc.

Wade Sims

Senior Developer of BI