Case Study: Urban Outfitters achieves real-time store performance gains with Qlik Data Integration and Qlik Sense

Leading retailer Urban Outfitters uses real-time data to support ‘in the moment’ decisions

Urban Outfitters, a global lifestyle retailer with about 650 stores, struggled with siloed systems and slow, manually assembled reports that hampered daily visibility and “in the moment” decision-making—challenges amplified by differing time zones, operating models across brands and COVID-19 store disruptions.

The company migrated to a Snowflake cloud fed by Qlik Data Integration and uses Qlik Sense SaaS for analytics, streaming about 50 GB of data daily and supporting 240+ Qlik apps. Near real-time dashboards (data latency down to 5–15 minutes) replaced complex reports, cut report time from hours to instant, democratized insights across stores and management levels, and improved store operational performance and scalability.

Urban Outfitters

Paul Reigel

Technology Director