Case Study: Yellow Brick Road achieves timely loan and sales insights for faster decision-making with Qlik Sense

How YBR Picked the Right Platform and Added Value to Their Business

Yellow Brick Road (YBR) is a national home‑loan-focused financial services network with more than $50 billion in loans, 73 franchises and 1,300+ brokers. Their BI operation was fragmented—reliant on Excel and late bank commission statements that created ~8‑week delays and inconsistent lender formats—so they needed a more economical, enterprise‑grade analytics platform to deliver timely sales and performance insights.

YBR selected Qlik Sense with local partner EMARK, migrated in six weeks and integrated daily activity feeds from their loan platform. By decommissioning manual spreadsheets and routing ad‑hoc requests through Qlik, they cut reporting delays, reduced manual data extraction, lowered costs versus their prior tool, and gave executives real‑time access to insights—capabilities that proved invaluable during the COVID‑driven housing surge and accelerated YBR’s shift to a data‑driven culture.

Yellow Brick Road

Pradeep Rupakula

Business Intelligence Consultant