Case Study: Condé Nast achieves data-driven digital transformation and increased reader engagement with Qlik

How Condé Nast uses data to evolve from a prolific print content creator to a digital media empire

Condé Nast, the publisher behind Vogue, Vanity Fair, The New Yorker and GQ, expanded rapidly from print into digital—attracting over 100 million users—but this growth created an overflow of customer data. The company needed better business intelligence to understand reader behavior, measure content performance and seize advertising and revenue opportunities.

By deploying Qlik Sense and QlikView to centralize data and deliver interactive dashboards and visualizations, Condé Nast gained 360-degree customer intelligence. The result was faster, data-driven decisions, more relevant and engaging content, improved retention, and the ability to identify and act on new business opportunities ahead of competitors.

Condé Nast

Caprice Carstensen

Manager of Data Visualization