Case Study: HDFC Life achieves 50% faster customer response times with QlikView (Qlik)

HDFC Life Reduces Customer Response Times By 50 Percent With QlikView

HDFC Life, a leading private life insurer in India with about 500 branches, faced fragmented data, inaccurate reports and slow, siloed decision-making that limited growth and customer service—leaving the company around 8th in a highly competitive market. Senior management needed a single, reliable view of the business to improve strategic decisions, reduce customer response times and gain market share.

HDFC Life implemented QlikView after a successful proof-of-concept and rolled out dashboards to 250 strategic decision makers in under four weeks, with mobile access. Centralizing data and analytics cut customer response times by 50%, delivered US$400,000 in cost savings over two years, and supported 17% business growth that helped HDFC Life move to the #2 market position.

HDFC Life

V Ananthanarayanan

Associate Vice President, Business Insights