Case Study: Haymarket Media Group cuts costs and drives revenue with QlikView (Qlik)

Haymarket Cuts Costs and Drives Revenue with QlikView

Haymarket Media Group, the UK’s largest privately owned publisher with 100+ titles, web properties and events, was becoming “data rich but information poor.” Growing volumes of financial, marketing and distribution data — including 13 million monthly emails from one division — outpaced reporting capabilities; previous BI efforts with Crystal Reports took months and failed to deliver the visibility business leaders needed.

Haymarket deployed QlikView (starting with a three‑hour proof‑of‑concept that loaded 10 million records) and built ~200 applications managed by local “data controllers,” minimizing central IT. The upgrade to QlikView Server delivered fast, ad‑hoc analysis, mobile access and live dashboards; outcomes included immediate insights, increased campaign cost‑effectiveness, a £1m+ cost‑control project, and data acquisition costs cut by up to 85%, with hundreds of users accessing hundreds of millions of records.

Haymarket Media Group

Simon Turner

Group IT Director