Case Study: Great Ormond Street Hospital Children’s Charity boosts fundraising performance and saves 15 days per campaign with Qlik

Great Ormond Street Hospital Children's Charity improves fundraising campaign performance with analytic insights powered by Qlik

Great Ormond Street Hospital Children’s Charity, a UK-based charity, faced declining performance in its warm cash appeals and slow, resource-intensive campaign reporting. Teams were exporting data to Excel and PowerPoint after campaigns finished, often only reviewing results once the next campaign was live, which limited their ability to react and improve performance.

The charity deployed the Qlik Analytics platform (Qlik Sense and GeoAnalytics), launching a Warm Cash PCA app in September 2018 to give managers real-time campaign insight and visual comparisons with past activity; mapping tools also helped target regional Legacy Events. The change delivered roughly 15 days of time and cost savings per campaign, enabled self-service analysis that improved data literacy and decision‑making, and supported further apps rollout—bringing insight to campaigns that contacted 153,651 supporters and generated £694,738.96 in the period shown.

Great Ormond Street Hospital Children’s Charity

Helen Keeler

Campaign Selection Analyst