Case Study: Gray Associates achieves strong ROI in education with Qlik

Gray Associates teams with Qlik to deliver powerful insights

Gray Associates, a Boston-based consultancy turned SaaS provider, helps colleges and universities maximize ROI on major investments like new campuses and satellites. Facing declining undergraduate enrollment, tighter budgets and intense competition, clients need deep demographic, competitive and market-insight analysis—requiring millions of records and billions of calculations—to pick the right sites and target marketing spend; Gray delivers this through its PES+ GeoTargeting with Location Optimization service.

Gray uses Qlik Sense to collate and analyze large datasets and Qlik AutoML to generate predictions, then visualizes results as intuitive heat maps and a single dashboard with 50+ metrics (covering ~72K census tracks). The approach speeds on‑demand calculations, lets non‑coding analysts use machine learning, lowers costs, and expands Gray’s market—helping institutions make better investment and marketing decisions (one client, StrataTech, reported $1.5M revenue from a new Houston school).

Gray Associates

Zach Paz

Partner