Case Study: Go Ape achieves real-time unified reporting and reconnects with its expanding business with Qlik (QlikView)

Go Ape Chooses Qlikview To Reconnect With Their Rapidly Expanding Company

Go Ape, a UK tree‑top adventure operator founded in 2001, grew rapidly to 26 courses and millions of visits, which left management disconnected from daily operations. Reporting was fragmented across multiple data sources and spreadsheets, seasonal recruitment and cross‑border transactions were hard to manage, and assembling timely, accurate reports became slow and error‑prone.

Working with partner Atlas, Go Ape deployed QlikView in five days to unify data and deliver real‑time, remote access to managers and site teams. The solution combined bookings, finance, HR and incident data for instant analysis (e.g., bookings vs weather), streamlined recruitment and safety reporting, and cut tasks such as a quarterly VAT reclaim from 40 hours to 4, improving operational visibility and decision‑making across the business.

Go Ape

Sara Jane Galbraith

Director of ICT and Personnel