Case Study: Global Retail Bank achieves 80% reduction in cost-per-question and 90% faster turnaround with Qlik

Global Retail Bank - Customer Case Study

Global Retail Bank, the New York–headquartered retail and corporate banking arm of a major financial services firm with more than 1,000 branches and millions of customers, faced rising costs and slow decision-making from legacy reporting systems. Leadership demanded lower “cost per question” and faster access to insights, while chaotic spreadsheet processes and fragmented data created barriers for marketers and product teams.

The bank deployed QlikView as an “innovation fuel,” rolling out to 25 centralized strategy users (scaling to hundreds) to support customer, market, campaign and product analysis and rapid experimentation. The solution went live in two days and full business access in two weeks, processed 20 million records across lines of business, completed two months of projects in seven days, and delivered an 80% reduction in cost per question, a 90% faster turnaround, and the ability to explore questions previously impossible under legacy tools.