Case Study: Fanatics achieves real-time cloud data lake analytics and accelerated data migration with Qlik

Fanatics Leverages a Cloud Data Lake for Analytics with Amazon Web Services and Qlik Data Integration

Fanatics, the global leader in licensed sports merchandise, faced the challenge of mining and storing enormous volumes of transaction, e-commerce and back-office data—about 100 TB coming from heterogeneous sources such as SQL Server and Oracle—so they could move beyond traditional ETL and enable real‑time analytics in a cloud data lake.

Fanatics chose Amazon Web Services (S3, Redshift, Hadoop, Spark) and Qlik for accelerated, secure data migration with change data capture and continuous loading (BYOL via AWS Marketplace). The solution moved massive datasets in real time to S3 with fast setup and zero downtime, delivering immediate access to fresh data for analytics, actionable customer insights, global sharing, consolidated billing, and greater value at an affordable price.

Fanatics

Kiran Nagarur

Vice President, Data Science & Engineering