Case Study: DPG Media Group achieves a state-of-the-art, scalable campaign reporting portal with Qlik

DPG Media Group introduces a state-of-the-art campaign portal

DPG Media Group, a leading media firm in Belgium, the Netherlands and Denmark with national and local brands across TV, radio, print and digital, faced rising client expectations as advertising shifted online. Despite a vast portfolio and growing digital demand, the company was still delivering manually compiled, static PowerPoint reports while advertisers expected the dynamic measurement tools offered by platforms like Google and Meta—yet they had limited time and budget to build a modern solution.

Working with Bitmetric and using Qlik Sense and the Qlik Analytics Platform, DPG built a scalable, branded campaign portal that automates data collection and presents interactive dashboards, KPIs and contextual help for clients. The portal replaced static reports, freed hundreds of staff hours for strategic client advising, and now provides thousands of users with dynamic reporting across multiple campaign types—scalable to tens of thousands of campaigns.

DPG Media Group

Anniek Swillens

Director of Tech, Yield & Service