Case Study: DomainPower achieves near‑real‑time cloud analytics and major cost & time savings with Qlik (Attunity) and Amazon Redshift

DomainPower Enables Big Data Analytics in the Cloud with Attunity and Amazon Redshift

DomainPower, a real-time bidding exchange for native advertising, needed a cloud data warehouse to analyze high-volume transactional auction data but faced a key challenge: daily batch updates from its on-premises Microsoft SQL Server to Amazon Redshift would not meet business needs for timeliness or maintenance overhead. The company required fast bulk loading and near-real-time change data capture to keep customer and inventory data synchronized without a costly development effort.

DomainPower trialed Attunity from the AWS Marketplace and used it to load transactional data into Amazon Redshift and continuously sync changes from SQL Server. Attunity’s easy setup and responsive support delivered near-real-time CDC, enabled predictive analytics in Redshift, eliminated the need for a full-time DBA (saving roughly $60,000 annually), and accelerated deployment by about three months.

DomainPower

Jeremy Kayne

COO