Case Study: DHBW Mannheim boosts student data literacy with Qlik's Academic Program

DHBW Mannheim boosts student data literacy with the Qlik Academic Program

DHBW Mannheim, a leading cooperative university in Baden-Württemberg, added a Digital Commerce Management course to equip retail-focused students for increasingly data-driven roles. The challenge was turning theoretical data topics into practical skills that meet the needs of both online and brick-and-mortar retailers and improve students’ readiness for the job market.

By joining the Qlik Academic Program in 2023 and using Qlik Sense in student research projects, DHBW gave learners hands-on experience building data models, dashboards and visualizations—with training and qualifications included. The result: lower barriers to working with data, improved data literacy evident in bachelor’s theses, expanded career opportunities for graduates and plans to integrate the program into more courses.

DHBW Mannheim

Alexander Hennig

Program Director for Business Administration