Case Study: Georgia-Pacific achieves near real-time data insights with Qlik

Data Research Went From Thousands of Hours to Near Real Time

Georgia-Pacific, a market leader, was struggling with data scattered across 30 siloed internal and external platforms, forcing 60 to 70 media partners to work in different data formats. This created thousands of hours of manual research and analysis, cost millions of dollars, and made it difficult to spot opportunities quickly. Georgia-Pacific worked with Qlik and Qlik Sense to build a single source of truth for developers and end users.

Qlik Sense enabled self-service dashboards and report-building applications that consolidated data into a common language and format. As a result, Georgia-Pacific saved millions of dollars, reduced the time spent researching and reporting data from thousands of hours to near real time, and improved media and marketing decisions. Qlik helped the company in-source marketing mix modeling, giving teams faster, more frequent insight into campaign effectiveness and immediate impact on media choices.

Georgia-Pacific

Laura Knebusch

Senior Vice President, Marketing and Consumer Experience