Case Study: Rackspace Technology achieves 10x NPS improvement and prevents customer churn with Qlik Sense Active Intelligence

Data becomes a strategic asset Active Intelligence drives customer experience

Rackspace Technology faced a “Wild West” of fragmented, unreliable data that left its business intelligence team acting as full-time fact checkers rather than insight drivers. To turn data from a liability into a strategic asset focused on customer experience, the company established a Global Data Office to centralize governance and drive better decision-making.

Rackspace modernized by moving its on-premises environment to Google Cloud and migrating from QlikView to Qlik Sense, creating a governed source of truth and enabling Active Intelligence across the organization. User adoption is doubling monthly, the company reports a tenfold improvement in Net Promoter Score (NPS), the ability to predict and prevent customer churn, and a cultural shift toward continuous, data-driven improvement.

Rackspace Technology

Juan Riojas

Chief Data Officer