Case Study: Breuninger achieves near-real-time SAP-to-BigQuery insights with Qlik Data Integration

Breuninger - Customer Case Study

Breuninger, a German luxury department store with 5,500 employees and an extensive omnichannel business, needed faster access to large volumes of SAP-held data to drive timely marketing, CRM and supply‑chain decisions. Their existing ETL processes were manual, error-prone and slow, and a fragmented tech stack left critical customer and transactional data siloed and unavailable in near real time.

Breuninger adopted Google BigQuery as its analytics warehouse and used Qlik Data Integration (Qlik Replicate) to stream SAP and other source data via change data capture into BigQuery. A quick proof of concept proved near‑real‑time delivery, enabling consolidated reporting, faster decision‑making, minimal maintenance, reduced dependence on external SAP contractors (saving six‑figure expenses), and plans to extend the approach to additional systems.

Breuninger

Matthias Krenzel

Head of Data Platform Services