Case Study: AsteRx achieves faster, actionable health-market insights with Qlik

Better physician & patient profiling allows AsteRx & QlikView to break new ground in identifying health trends

AsteRx, a leading provider of data research services to the Australian healthcare and pharmaceutical industry, struggled to turn vast, complex prescribing data—millions of scripts from a national GP sample, multiple sources, changing hierarchies and formats—into usable insight. Customers were receiving raw CSV/Access files and waiting weeks for analysis, while thick-client delivery and scalability issues prevented broader adoption beyond specialist research teams.

Working with Inside Info, AsteRx deployed a zero‑footprint, web-based QlikView solution (built in 12 days) that loads SQL source data into an in‑memory model for sub‑second, self‑serve drill‑down analysis and controlled user access. The platform delivers daily refreshed prescribing stats, makes it easy to spot health trends, prescription anomalies and PBS impacts, cuts analysis from days or weeks to seconds, and opened new markets and revenue opportunities by putting actionable insight into the hands of nontechnical users.

AsteRx

Jon Marshall

Managing Director