Case Study: Bainbridge International achieves targeted sales growth and reduced customer drift with QlikView (Qlik)

Bainbridge sailing QlikView into the future of selling

Bainbridge International, a century-old manufacturer and distributor of sailcloth and specialty textiles serving more than 100 countries, needed a competitive edge to better track customer behavior and boost sales. With a broad product range and a 50-user Navision ERP, the company wanted a “finger on the pulse” tool to identify customer “drift,” support cross-selling, and improve salesperson preparedness.

Working with Blue Rock Systems, Bainbridge deployed the QlikView-powered Blue Rock Console to 40 sales users (with plans to extend to field reps), integrating Navision and Excel for real-time sales insights. The solution delivered suggested link products, clearer customer spend/profitability views, reduced drift, and more targeted selling — achieving a payback in under six months while making sales intelligence fast, accessible and actionable across the business.

Bainbridge International

Nick Irvine

IT Manager