Case Study: Exmplar boosts campaign effectiveness and client analytics with QlikView (Qlik)

As A Leading E-Marketing Services Company, Exemplars Gives Clients Personalized Qlikview Reporting For Better Results

Exmplar is a U.S. e-marketing services company that uses its PAACE technology to create data-driven, personalized cross-channel campaigns for retailers such as Staples and 1-800-Flowers. Although it had deep customer and transaction data, Exmplar was delivering static reports and spending significant time on one-off follow-up analyses, limiting responsiveness and client value.

Exmplar rapidly deployed QlikView to employees and clients, giving web-accessible, customizable visual analysis and event-triggered reporting (for example, linking email clicks to local store sales) and scaling with QlikView Server and Publisher. The solution produced faster, fact-based recommendations, more effective campaigns, higher client satisfaction and a strong competitive differentiator, while also improving Exmplar’s own ability to see what works and why.

Exmplar

Jim Williams

Vice President of Analysis